IHUT
In-home usage testing for a consumer product launch
Goal: see how the product behaved in real households.
Method: validated sample, structured diaries, and post-test recall.
Outcome: faster iteration and a more confident launch decision.
Case Studies
Work that moves from question to recommendation.
These selected projects show the range of challenges we support, from product tests to specialist audience access and strategic research for consulting teams.
Project focus
- Launch and concept testing
- Brand and positioning research
- Healthcare and B2B recruiting
- Mixed-method strategic support
Brand
Logo and brand perception research for a mobile operator
Goal: test identity changes before rollout.
Method: mixed-method feedback on visual direction and purchase intent.
Outcome: clearer design choices and stronger stakeholder alignment.
Strategy
Research support for a management consulting engagement
Goal: turn a broad problem into a crisp decision path.
Method: rapid survey design plus interviews with relevant decision-makers.
Outcome: a compact recommendation framework for the client team.
HCP
Specialist healthcare audience validation for a global program
Goal: reach the right professionals and protect data quality.
Method: layered screening, source control, and quality checks.
Outcome: cleaner data and less follow-up work downstream.